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What is search engine optimization?
SEO, Search Engine Optimization
Search engine optimization is a method of becoming ranked within the search engines. Search engines are, and when I see search engines I mean the big players like Google, Yahoo and Bing. They are looking for page relevancy they're looking for information on your webpage that is very relevant to what is being search for. Search engines have what is called an algorithm, let's call it a brain if you will that is preprogrammed to find the most relevant information for a particular search term or keyword. Now, search engines have come a long way from when you could just write a particular word over and over again on your webpage and get recognition for that word. Search engines have become a lot smarter are becoming much smarter every day. Google’s algorithm now uses well over 200 factors to determine if your site ranks.
SEO Ranking factors
Specific Keyword: in your URL
in your domain name
in your page header
in the description meta tag
in the page body text
links internally & to external sites
Well optimized images: Although computers and the internet are getting much faster file size is still relevant to the search engines, try to use many smaller images under 30-40K, and tagged with alt text. This will keep things moving fast for everyone and feed the animal what it’s looking for. Be carful not to imbed too much text into images, its will be lost and lose its power.
Site growth is very important, try to add fresh information to your site on a regular basis and don’t neglect older pages ether. Google is really focusing on current content and so should you.
SEO Example: if you're selling hats but you think it’s important to talk about the weather on your website you might just be missing out on hundreds if not thousands of new potential customers. Remember that search engines while created by humans are still machines and need positive feed back to work for you.
As mentioned above there are hundreds of factors in creating a well optimized site, I have made mistakes and have also landed many sites in the #1 spot. Be carefully but do something. Take these SEO factors into consideration for now because tomorrow there will be a whole new set of rules.